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The NCAA Defines “Name, Image, and Likeness” as the three elements that make up a legal concept known as “right of publicity.” Right of publicity involves those situations where permission is required of a person to use their name, image or likeness.

The discussion will highlight and educate that obstacles…and opportunities that will be present as we move through this new era. Athletes and families are presented with an opportunity to participate in revenue streams that have been denied them for years. They will also be faced with weighing the nuanced decision of turning pro or maintaining their amateur status that had previously been an “all or nothing” decision.

Colleges are going to make decisions, or commitment, on how to present their athletes in a way that is attractive to them, and keeps them engaged with the university.

Companies are going to weigh their influence and goodwill generated by associating with a college athlete that may or may not have the level of maturity generally associated with a paid brand ambassador.

These are complex issues that to be clear…every academic institution and athlete must address. It is not just a consideration for Power 5 schools, or revenue generating sports.